In today’s Digital marketing era, Search Engine Optimization or SEO plays a very important role in connecting you with your targeted audience. Search Engine Optimization is the most effective tool to help people find your content fast and flawlessly you want to show them. Search Engine Optimization brings your website high on the Search Engine Result Page or SERP and the visitors can find them easily without losing their precious time. The visitors remain attracted to the websites which rank high on the SERP. Website.
Social Media Marketing is the other effective tool to drive the traffic of your targeted audience to your website. For this, you need to have a really effective strategy for your social media marketing service. The strategy should be such that it can drive brand awareness and stand well for the Return on Investment or ROI. The effective strategy for this is to synchronize your content marketing, the social media you are on and your Search Engine Optimization in such a way that they should be complimentary to each other.
We need to understand certain complexity in the relationship between Search Engine Optimization and social media to maximize the efficiency of both of them.
How Google Notices the Social Signals-
There are many social signals used by the audience on social media. The most common is “Likes” and “shares”. Now, if your content are getting many such social signals, it does not necessarily improve the ranking of your website on Google. Google has its own ways to assess such situations.
Previously about 10 to 15 years before, it might have been a deciding ranking factor. It concentrated on quality over quantity. Google used to consider the image and reputation of the author on social media for this purpose and it was a major issue in its determining the ranking of the website.
But Google canceled all this in the year 2014. These social signals no longer played any part in determining the ranking of the website on the SERP. It did not have any role in the SEO perspective. But it did not lose its value in the digital marketing strategy.
Instead, High-Quality Backlink played a very important part in getting a good ranking in the Search Engine. These backlinks had to be from reputed sources. The “shares” in social media played an important part in exposing your content to a fresh audience.
Tips to Improve Your Seo for Social Media:
Social media sharing no longer plays a significant role in directly improving SEO ranking. But the social media can do these for you:
- Draw more organic traffic to your website.
- Increase the visibility of your website.
- Improve the local SEO, which is really important.
- Your content reaches a wider audience.
- It improves your brand’s popularity.
- And most importantly, can increase the number of backlinks.
For this you must:
- You Must Pay Attention to Improve Your Profile:
Your profile on social media is the first introduction to a new customer or a prospect. You must be very careful in creating your profile or your business profile on social media.
- You must include as many details as possible to enhance the image of your business.
- Keywords relevant to your business are very important and use words or terms mostly used by the visitors.
- Use backlinks to your website in the content.
LinkedIn is a powerful social media for B2-B networks.
- You Must Use Quality Content in All the Social Channels:
The customers and the wider audience are attracted by the quality of the content you use on social media. Your content must be able to attract an audience. You can use videos, testimonials, blogs, and many more to assess what attracts your customers the most.
Photos and images of the best quality of your brand are very powerful to popularise your brand among the customers. It gives instant recognition. Your brand becomes popular with good images.
- Backlinks with Good Content Are Very Powerful in Social Media:
The audience loves to share the contents on social media that they find attractive and good. It should also be relevant to the people they are sharing with. Quality here is always more important than quantity to get results in a shorter time.
You have to do your homework. You have to research topics and be selective about including high authority research and third-party links. It will show your authority. You can use quotes. Quotes from experts of the industry carry weight. You should also provide statistics to prove your point.
These things will slowly but surely make you a leader in your industry arena.
- Keep a Close Eye on the Activities Being Done by Your Competitors:
If you want to do something in SEO tactics, you have to know what is happening around you. You have to be a good listener. There are many tools that can help you to listen. You can see for yourself what your target audience is doing and what interests them. You will know all these from the activities of your competitors.
Nowadays, people read reviews on social media. They also ask questions. They put all their observations on social media. You can manage your social media marketing by observing these online reviews and customer reactions.
- Observe the Influencers and Use Them as Much as You Can:
Influencers play a very powerful role in social media. For social media marketing management, you must keep a close watch on them. You need to closely follow the statistics of these influencers.
If your audience is listening to certain influencers, you have to use that influencer in your favor on social media.
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