In present days of digital marketing business, Conversion Rate Optimization or CRO is very important for the conversion of web visitors to take the desired action for the materialization of business. Visitors visit the web page but leave without taking the desired action, just because the CRO factor has not been paid due importance to the web page and a suitable CRO Strategy has not been made.
The desired conversion action on a website needs a suitable CRO strategy for the website. It includes purchasing of the product by the visitor. It also includes clicking “Add to Cart”. The visitor can sign up for service by filling up a form or the visitor may click on the desired link.
A suitable CRO Strategy helps in making the online traffic to the web page consistent. The chances of a visitor to the web page repeating his visit to the same web page are totally dependent on the CRO Strategy adopted by that web page. The chances of the visitor taking the desired action become very less under such a situation.
To be a successful businessperson conducting online business, effective Conversion Rate Optimization must be designed and adopted. Adopting a successful CRO Strategy makes the website more useful to the customer.
The CRO strategy is never static. It is always an ongoing process for the web page. It has to change according to the customer’s behavior. A Static CRO becomes stale very fast and the visitor to the website loses interest in visiting the website, let alone taking the desired action for the materialization of business.
The Steps to Make an Effective Conversion Rate Strategy:
The Design of the Landing Page:
It is the most important part of the website. The landing page design ensures the success of the website. This page has to be designed aesthetically to draw more traffic to the website.
Customers know their requirements and visit a site where they think that their desired product will be available up to their satisfaction. Most of them have the intention of buying the products. Now, the success of the product page depends on its ability to convert the customer from even a giant eCommerce portal. These web pages highlight even the minutest of details so prominently that makes the potential customer impressed and he repeatedly visits the website for his further needs. They ultimately make the desired action by either purchasing the product or adding it to the cart or clicking on the link instantly.
Become a CRO website analyst:
It is necessary to analyze a website before planning and prioritizing the CRO project. This analysis includes:
- Identifying and knowing areas of Users’ Experience or UX.
- To determine the top priority web pages on the site.
- Prioritizing the CRO concept according to the need of the hour.
- Benchmarking the current indicators of key performances or KPIs.
Google Analytics Analysis can be done by using the popular website analytics tool “Google Analytics”. This tool provides all the valuable information about the website. It tells about the audience’s behavior and the demographic data. It also gives the key metrics such as bounce rates and rate of conversion.
You can know the persons visiting your site and converting. You can also know the sources of their visiting your site. You can identify the pages they are frequently visiting. You can know about the pages which are neglected by the visitors. This way you can have a clear picture of your website’s effectiveness.
You should make an On-Site CRO analysis and know about the pages on your website which attract most of your website visitors. You can know about the major UX issues, outstanding website content, easy-to-read content, easy-to-miss content, and how you are guiding the users to successfully close the sale.
CRO strategy depends on usability, mobile phone usability, clarity and appearance, and finally the credibility and Ecommerce focus areas. This will tell you how to make your CRO Strategy for your website.
Focus on the user’s insights:
The experience of the users visiting your website is most important for designing the correct CRO Strategy for your website. Your website should be user-friendly so that it can navigate and convert easily. You have to make some user testing with the right approach, and you can correct up to 90% of UX issues with very few users. You have to just ask your users whether they find your site easy to navigate and you will get your answers from your target audience. You can focus on the majority of opinions expressed by your target audience and ignore the points they have all missed. You will easily prioritize your CRO with this survey.
A Competitor user experience or UX analysis is helpful in designing a CRO strategy:
A lot can be learned by studying your competitor’s websites. You can know how your competitors are engaging users. You can find out where you are missing. And you can improve by putting your best UX forward.
The competitor’s messaging can tell you a lot. You can learn about the value propositions and calls to actions and bring you up to them.
You have to prioritize your ideas for your CRO Strategy:
After you collect all information from your surveys, you can design a CRO Strategy that focuses on the Impact of the CRO by increasing your site’s conversion rate, Confidence in bringing a positive impact on the conversion rate, and Effort of making this happen. You may have to act on high-impact more costly action items that may involve your website design.
Your CRO Strategy has to be dynamic:
You can not afford to be static in your CRO Strategy. You have to continuously bring new ideas. You have to be observant to collect these ideas and use them to make a new and effective CRO Strategy. This ongoing process will make your strategy more impactful for making conversions and will respond according to changing business strategies.
You have to make sure of having a strong hypothesis for trying your ideas.