Performance Marketing
Aarambhh Digital - Performance Marketing
The internet has brought a drastic change in the way customers used to search products and buy them. Also, the way of advertising and selling the products by companies has also changed. In the current scenario, marketers are capable enough to congregate campaign data and compare the results there and then. However, in earlier times such imputation was not possible. Transparency of data enables marketers to optimize their campaigns for an optimum performance, which is also known as ‘Performance Marketing’.
What do you mean by Performance Marketing?
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Shoopy
+27,500
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1,548532
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During our partnership with Aarambhh Digital, we were shown promising new ways to market our company. And, we are glad that we started with them. Today we are working with statistics and more accurate data and realize the digital space is an essential to position ourselves in an increasingly competitive field.
Aarmr
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2,50,860
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We are a protective gear manufacturers and a lifestyle brand, contacted Aarambhh Digital for performance marketing services. Upon partnering, we developed a great business relationship with them. However, we had worked with several other companies, but none could deliver results. So, we are happy to say that Aarambhh stood on our expectations.
Jindal Pipes
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It was unbelievable when we saw the impressions were more than 2 crores in such short time-frame. Aarambhh Digital has made a huge difference to our business. The appreciation must go to their good team work and knowledge of marketing techniques. The results that they provided us are better than ever and we are getting more people contacting us.
How is Performance Marketing different from other services?
Performance Marketing vs Brand Marketing
Performance Marketing vs Affiliate Marketing
Performance Marketing vs Programmatic Marketing
What are the different ways of measuring Performance Marketing?
CPM
CPM is the Cost Per Mille that an advertiser pays for 1000 impressions of a digital ad. In more simple words, it is the price for every 1000 times an ad is shown to viewers. CPM ascertains the price of the ad shown to the viewers.
CPC
CPC stands for Cost Per Click that signifies the price paid for every time a viewer clicks on an ad. It is a better indicator of engagement in comparison to CPM because the viewer actually clicks on the ad. Higher the CPC higher is the value of the conversion.
CPA
CPA is Cost Per Action that helps in measuring the performance of a campaign as per the desired action that you wish that your user audience should take. It can be signing up, subscribing, downloading an eBook, purchasing an item, or more.
LTV
LTV focuses on the speculated ‘Lifetime Value’ of a particular customer during his/her entire relationship with the company. LTV evaluates the expected amount spent on acquired customers on the basis of their ongoing activity.
What are different types of Performance Marketing?
What is the process to build a performance marketing strategy?
Step 1: Set the goal of your campaign
Setting up your campaign goal should be your top priority even before measuring its success. While generating brand awareness or selling products, one of the important steps of performance marketing is to set the goal. Your campaign goals would determine where your ad will be shown, who will be the audience, and several other factors that would lead you to success.
Following are the popular digital marketing goals:
● Generating brand awareness
● Website traffic
● Remarketing
● Engagement
● Lead generation
● Sales
Once the goals are set, you can use ad platforms to create campaigns that are goals targeted.
Step 2: Choose the right digital channel(s)
In performance marketing, it is good to explore numerous digital channels rather than exploring one channel. By checking out several options, you will be able to spread campaign exposure and expand the chances for success. By exploring different options that could be native advertising, social media platforms, or affiliate marketing, you can easily find your target audience.
Step 3: Create and launch the campaign
Creating a campaign is of utmost importance which involves a lot of hard work like identifying the target audience, understanding their requirements, creating ads accordingly and seizing their attention. If you easily understand the target audience, their requirements and how your product or service will appeal to them, then it will be easier to create the best ad copy and schedule the same.
Step 4: Measure and optimize the campaign
The show begins once the campaign is launched. Post-launch, the campaign generates data and the marketer optimizes it for performance. Keeping a track of analytics and metrics helps in determining which source is amongst the best performing one. Performance marketing campaigns can be used to grow sales and also in identifying the best channels, audiences, and campaign objectives thUs increasing ROI.
Step 5: Handle possible risks
There are some anticipated challenges with every marketing campaign that might include:
● Safety of brand
● Compliance-related issues
● Privacy regulations
● Click frauds & bot traffic
● Publisher fraud and placement transparency
You can reduce potential risks by focusing on your resources where brand safety and data privacy are of utmost importance.
What are the benefits of Performance Marketing?
Tracking performance is easy
Performance marketing campaigns can be easily tracked and measured. The data analytics tools can be used by performance marketers to keep a tab of performance campaigns and modify them accordingly to get better results.
Less risk factor
Performance marketers can sense what is good for the campaign, optimize the campaign and reduce the risk whenever needed
ROI-focused
Performance marketing is ROI driven hence it is important to improve the performance of the campaign. Also, it is important to work for better results and uplift the brand that would increase leads and sales.
