Aarambhh Digital - Performance Marketing
The internet has brought a drastic change in the way customers used to search products and buy them. Also, the way of advertising and selling the products by companies has also changed. In the current scenario, marketers are capable enough to congregate campaign data and compare the results there and then. However, in earlier times such imputation was not possible. Transparency of data enables marketers to optimize their campaigns for an optimum performance, which is also known as ‘Performance Marketing’.
What do you mean by Performance Marketing?